Online reputation management (ORM) is about improving or restoring your name or your brand’s good standing. This is by countering, weakening or eliminating the negative material found in the Internet – defeating it with more positive material to improving your credibility and customers’ trust in you.
Your online reputation is how others see you when they look for you online. Your online reputation is your most valuable asset. It’s what people find when they Google you, and it shapes their impression of you — sometimes before you’ve even met. In our Online Reputation Management course, you’ll learn why reputation management is so valuable, what you can do to improve it, and proactive measures you can take to protect your reputation now and in the future.
