About Course

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media marketing is the use of social media to market a product or service. Companies address several stakeholders through social media marketing including (potential) customers, (potential) employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of the implementation, governance, scope (e.g. more active or passive use) and the establishment of a firm’s desired social media culture. SMM course involves things such as search engine optimization (SEO), keyword research, competitive analysis, paid listings and other search engine services that will increase search traffic to your site.

What is this course about?

Social media has become an unrivalled platform for businesses to engage with their target audience and get unparalleled insights into their behaviour and influence buying decisions.

Our social media marketing course will train you on various social media tools & techniques – social sharing, blogging, online reputation management and social media analytics. It will cover in depth about paid, owned and earned social media and covers marketing strategies for all popular social media channels like Facebook, YouTube, Twitter, Pinterest etc.

The course is designed to make you an accomplished social media marketer.

What are the course objectives?

The Social Media training course is designed to impart in-depth knowledge and understanding of the various facets of social media marketing. At the end of the course, you will be able to:

  • Formulate and implement effective social media marketing campaigns.
  • Influence your brand awareness and recall by leveraging social media channels.
  • Build engagement with customers and influence their buying decisions of your product.

Who should enroll for this training?

The training can be attended by anyone who is keen on becoming competent in PPC advertising. The course will be greatly beneficial to digital marketers, marketing consultants, business owners/entrepreneurs, PPC specialists.

Course Preview

  • Social media marketing terminology, concepts and techniques
  • Developing your strategy, plan and goals
  • Campaign design and execution
  • Facebook, google, Twitter, LinkedIn, YouTube, WhatsApp, Instagram, Snapchat and Pinterest
  • Blogging and native content creation and placement
  • Inbound marketing
  • Social listening and content scheduling tools
  • Programmatic media buying
  • Monitoring, evaluation and corrective actions

Benefits of SMM certification

Social Media Marketing is the latest buzzword for marketers who wish to optimize their online presence and increase their sales. It is quickly becoming the most significant part of successful internet marketing strategies owing to the Benefits of Social Media Marketing, and businesses around the globe are discovering methods through which social media can contribute to their success and help them grow their online business.

Digital Marketing Course Brochure

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