Basic Digital Marketing Course
Foundational training covering digital marketing essentials, tools, social channels, and online visibility basics.
Admissions Open for Professional & Basic Digital Marketing Batches
ISDMMT Indian School of Digital Marketing Management and Technology
Bridging Digital Marketing Education with Real-World Business Execution in Mohali
We help students, entrepreneurs, and professionals turn digital marketing knowledge into measurable business outcomes — combining classroom-proven training with hands-on industry practice in SEO, paid advertising, analytics, SMM, and the new era of AI search.
- Professional Certification
- Industry Practice
- Digital Strategy
- Corporate Training
- Consulting
- Mentorship
- Practical Execution
Institutional Positioning
Not just teaching tools — building career-ready professionals
Digital marketing tools change every year. What lasts at ISDMMT is the ability to diagnose a business problem, choose the right channel, execute with discipline, and measure what matters. That is the capability we build in every student.
Education
Structured, classroom-proven curriculum
Industry Practice
Real client & live agency projects
Digital Strategy
Channel, funnel & analytics thinking
Practical Execution
Campaigns built, launched & measured
The Outcome
Measurable Business Outcomes & Career-Ready Capability
ISDMMT in Numbers
Proven at scale across classrooms & placements
Verified figures from our training and placement journey in Mohali.
- 19,000+Students Trained
- 28,000+Hours of Classroom Instruction
- 180+Batches, Workshops & FDPs
- 80+Live Industry Projects
- 500+Successful Campaigns Launched
- 900+WordPress Websites Built
- 10,000+Practical Lab Hours
- 7,000+eCommerce Stores Guided
“Knowledge creates value when it can be applied in the real world.”
- Digital Marketing Courses
- Professional Certifications
- Practical Lab Training
- Corporate Training
- Placement Assistance
- Industry-Oriented Mentorship
About ISDMMT
An institute that educates, a hub that empowers careers
Welcome to the Indian School of Digital Marketing Management and Technology (ISDMMT) located in Mohali, Punjab. We deliver industry-leading digital marketing courses, professional certifications, corporate training, and practical workshops designed to bridge the gap between academic learning and corporate demands.
Our curriculum is built around what learners will actually do on the job — plan campaigns, read analytics, build websites, optimise for search engines and AI assistants, and connect every marketing activity to measurable business growth.
- Practical learning
- Live projects
- Campaign execution
- Analytics interpretation
- Business strategy
- Career & placement support
Courses & Digital Marketing Expertise
Comprehensive courses we teach & certify
Explore our specialised training tracks ranging from basic modules to advanced professional certifications in digital marketing.
Professional Certificate in Digital Marketing
Comprehensive professional program equipping students with end-to-end expertise and job readiness.
Building Blocks of Digital Marketing
Core structural concepts, funnels, and foundational frameworks required for modern digital campaigns.
Search Engine Optimization Course
Master on-page, technical, off-page, and AI search optimization (AEO/GEO) for sustainable organic traffic.
Pay-Per-Click (PPC) Course
Google Ads search, display, shopping, and campaign bidding strategies structured around high ROI.
Web Analytics Course
Track user behavior, set up measurement frameworks, and interpret data for data-driven decisions.
Social Media Marketing Course (SMM)
Platform strategy, organic growth, and paid social advertising across Facebook, Instagram, LinkedIn, and YouTube.
Email Marketing Course
List building, segmentation, automated workflows, and high-converting campaign design for retention.
Affiliate Marketing Course (AFM)
Partner-driven growth models, niche selection, and performance tracking for affiliate revenue streams.
Online Reputation Management (ORM)
Protect and enhance brand sentiment, manage reviews, and build digital trust across channels.
WordPress & Web Development
Fast, SEO-ready and conversion-focused website creation that forms a strong digital foundation.
E-commerce & Performance Marketing
Store optimisation, product visibility, and KPI-led paid campaigns for online retail growth.
AI Search Training Modules
Future-ready training for the AI search era
Fifteen specialised modules taught at ISDMMT showing students and professionals how to stay visible, cited, and chosen across Google, ChatGPT, Gemini, Perplexity, Claude, and every modern search touchpoint.
- AI Search Strategy
AI SEO Training
Blend proven SEO fundamentals with AI-assisted research, optimisation and reporting to stay visible as search evolves.
- AI-assisted keyword & intent research
- Entity-based content optimisation
- Technical SEO for AI crawlers
- AI-driven SEO reporting
- Visibility & Growth
AI-Powered Content Creation
Use generative AI responsibly to plan, draft and scale high-quality content without losing brand voice or credibility.
- Prompt engineering for marketers
- Human-in-the-loop editorial workflows
- E-E-A-T & brand voice guardrails
- Content repurposing at scale
- AI Search Strategy
Search Everywhere Optimization
Optimise for discovery across Google, YouTube, social platforms, marketplaces and AI assistants — wherever your audience searches.
- Cross-platform search behaviour
- YouTube & social search optimisation
- Marketplace & app visibility
- Unified visibility measurement
- AI Platforms
SEO for Gemini AI
Understand how Google's Gemini and AI Overviews select and present sources, and how to earn visibility within them.
- How Gemini & AI Overviews surface sources
- Structured data & Google ecosystem signals
- Content formats AI Overviews favour
- Entity consistency & Business Profile
- Industry Programmes
AI SEO for E-commerce Businesses
Make product catalogues discoverable in classic search and AI shopping experiences with richer data and smarter content.
- Product page & feed optimisation
- Product, review & offer schema
- Visibility in AI shopping assistants
- Category & collection strategy
- AI Search Strategy
Answer Engine Optimization (AEO)
Structure content to be selected as the direct answer in featured snippets, voice assistants and AI answer engines.
- Question & conversational query research
- Answer-first content formatting
- FAQ & How-To structured data
- Featured snippets & voice search
- AI Search Strategy
Generative Engine Optimization (GEO)
Learn how generative engines retrieve, synthesise and cite information — and how to make your brand citation-worthy.
- How generative engines retrieve & synthesise
- Creating citation-worthy content
- Brand mentions & digital PR signals
- Measuring share of AI voice
- AI Platforms
SEO for Perplexity
Optimise for Perplexity's real-time, citation-led answers by prioritising freshness, authority and clear structure.
- Real-time retrieval & source citations
- Freshness and authoritative sourcing
- Content structure for citations
- Tracking AI referral traffic
- AI Platforms
SEO for Claude
Prepare content that is clear, factual and trustworthy so it can be referenced when Claude searches the web for answers.
- How Claude uses web search & sources
- Clear, factual, well-structured content
- Authority & trust signals
- Prompt-based brand presence testing
- Industry Programmes
AI SEO for B2B Manufacturing Industry
Help industrial and manufacturing brands get found by engineers and procurement teams researching through search and AI.
- Technical product & specification content
- Buyer-journey & RFQ-focused pages
- Industrial directories & entity signals
- B2B lead-generation measurement
- AI Search Strategy
LLM SEO
Understand how large language models learn, retrieve and recommend — and how to strengthen your brand's presence in their answers.
- Training data vs. live retrieval (RAG)
- Entity building & knowledge graphs
- AI crawler access & llms.txt
- Prompt-based visibility audits
- Visibility & Growth
AI Visibility Engine
A repeatable framework — Audit, Optimise, Amplify, Measure — for building and sustaining brand visibility across AI search.
- AI visibility audits
- Content & entity optimisation loop
- Authority amplification
- Dashboards & visibility KPIs
- AI Platforms
SEO for ChatGPT
Learn how ChatGPT search finds and cites sources, and how to position your content and brand for conversational discovery.
- ChatGPT search & browsing behaviour
- Crawler access & index signals
- Conversational query optimisation
- Brand mention strategy
- Visibility & Growth
Conversion Rate Optimization
Turn visibility into revenue by diagnosing funnels, testing hypotheses and improving landing pages and calls to action.
- Funnel & analytics diagnosis
- Heatmaps & user behaviour analysis
- A/B testing frameworks
- Landing page & CTA optimisation
- Visibility & Growth
AI Visibility Optimization
Monitor and improve how your brand is described, recommended and compared across AI-generated answers.
- Brand sentiment in AI answers
- Competitor share-of-voice analysis
- Content gap identification
- Ongoing visibility monitoring
Institutional Services
Professional Services & Corporate Offerings
Digital marketing training, corporate upskilling, consulting, and academic programmes designed around real industry demands.
Corporate Digital Marketing Training
Practical, industry-oriented training programmes designed for employees, teams, and corporate professionals.
Enquire nowDigital Marketing Consulting
Strategic guidance covering digital channels, campaigns, analytics, and online growth for businesses.
Enquire nowCorporate & Student Workshops
Focused workshops designed around specific digital marketing skills and practical campaign execution.
Enquire nowFaculty Development Programmes
Digital marketing and technology-focused FDPs for academic institutions and college faculties.
Enquire nowGuest Lectures & Expert Sessions
Industry-oriented sessions for universities, colleges, and professional learning communities.
Enquire nowDigital Marketing Strategy
Strategic planning across SEO, paid advertising, social media, content, analytics, and digital presence.
Enquire nowWordPress & Website Development
Professional website development training and digital presence solutions for businesses.
Enquire nowE-commerce Digital Marketing
Digital marketing strategy and guidance for e-commerce businesses and online retail stores.
Enquire now
Why Choose ISDMMT
An institute built for career & business success
Students and decision-makers need more than a textbook syllabus. They need practical learning, mentorship from seasoned practitioners, and direct exposure to live campaigns.
- 1
Industry-Oriented Curriculum
Training grounded in how digital marketing is actually practised in the market.
- 2
Practical Learning Approach
Hands-on lab exercises, live projects and real campaign scenarios.
- 3
Extensive Training Experience
19,000+ learners and 28,000+ hours of classroom instruction.
- 4
Academic & Placement Exposure
Dedicated placement assistance and robust career support.
- 5
Hands-On Digital Expertise
900+ WordPress websites and live projects delivered.
- 6
Business-Focused Strategy
Every marketing tool is taught in the context of solving a business problem.
- 7
Data-Driven Decision-Making
Analytics interpretation that turns numbers into actionable growth steps.
- 8
Career-Oriented Training
Skills mapped directly to industry roles, portfolios and employability.
- 9
Customised Corporate Batches
Curriculum shaped around specific team and organizational objectives.
- 10
Comprehensive Support
Continuous mentorship, doubt sessions and career counseling.
Training & Placement Pathway
Your pathway from learning to career success
A structured journey designed to take you from fundamentals to professional execution.
- Training
- Practice Labs
- Live Projects
- Certification
- Placement Support
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Stage 01
Foundational Training
Comprehensive classroom instruction building strong core digital and business-technology skills.
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Stage 02
Practical Labs
Hands-on practice sessions on live dashboards, ad manager accounts, and websites.
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Stage 03
Live Projects
Executing real campaigns, managing social channels, and optimizing websites under expert guidance.
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Stage 04
Website & Tech Mastery
Building professional WordPress websites and online portfolios to showcase your skills.
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Stage 05
Certification & Placement
Receiving industry-recognised certification and complete placement assistance to launch your career.
Courses & Training Portfolio
Breadth and depth across digital marketing disciplines
Explore our comprehensive list of courses, professional certifications, workshops, and specialized digital modules offered at ISDMMT Mohali.
- Students Trained
- 19,000+
- Classroom Hours
- 28,000+
- Batches and Workshops
- 180+
- Digital Marketing Courses
- SEO Programmes
- Google Ads Training
- Social Media Marketing
- Web Analytics Courses
- Email Marketing Modules
- Online Reputation Management
- Affiliate Marketing
- E-commerce Programmes
- WordPress Development
- Mobile & Performance Marketing
- Faculty Development Programmes
- Workshops
- Seminars
- Expert Guest Lectures
- Placement & Internship Support
Admissions & Collaborations
Join ISDMMT and Build Your Digital Future
For students, working professionals, business owners, and corporate partners — ISDMMT offers comprehensive training courses and tailored programmes in Mohali to help you achieve your goals.
- Basic Digital Marketing Course
- Professional Certificate Course
- SEO & PPC Training Batches
- Social Media Marketing Mastery
- Corporate Training Programmes
- Faculty Development Programmes
- WordPress & Web Development
- Placement & Internship Support
- AI Search Optimization Modules
Course & Training Options
Flexible Training & Engagement Models
Every learner and organisation is unique. Course duration, curriculum depth, and batch timings are tailored to your objectives, with fee details available upon enquiry.
Basic Course
Essential introduction to digital marketing tools, foundational concepts, and online visibility basics.
Ideal for: Beginners, students & entrepreneurs
Contact for Pricing
- Core marketing concepts
- Hands-on practical sessions
- Course completion certificate
Professional Certificate
In-depth professional training with live agency projects, complete modules, and placement support.
Ideal for: Job seekers & career switchers
Contact for Pricing
- Complete digital curriculum
- Live agency projects
- Placement assistance
Corporate Training
Customised multi-session programmes for company teams, employees, and corporate professionals.
Ideal for: Businesses & marketing departments
Contact for Pricing
- Tailored curriculum
- Practical lab sessions
- Flexible scheduling
Specialised SEO Course
Master organic search engine rankings, technical SEO audits, and AI search visibility (AEO/GEO).
Ideal for: Content writers & marketers
Contact for Pricing
- Keyword & competitor research
- Technical audits
- AEO & GEO training
PPC & SMM Courses
Focused training on paid search advertising (Google Ads) and social media marketing campaigns.
Ideal for: Performance marketers
Contact for Pricing
- Google & Meta Ads setup
- Audience targeting & bidding
- ROI optimization
Workshops & FDPs
Intensive skill workshops and faculty development programmes designed for academic institutions.
Ideal for: Colleges & institutions
Contact for Pricing
- Skill-specific modules
- Industry case studies
- Certificate of participation
Frequently Asked Questions
Answers from ISDMMT
Common questions from students, parents, and professionals regarding our courses and training in Mohali.
We offer a wide range of industry-aligned courses including the Basic Digital Marketing Course, Professional Certificate in Digital Marketing, Search Engine Optimization (SEO), Pay-Per-Click (PPC), Social Media Marketing (SMM), Web Analytics, Email Marketing, Affiliate Marketing, Online Reputation Management (ORM), and WordPress website development.
ISDMMT is located at Plot No. C-133, 2nd Floor, Sector-72, Industrial Area, Phase-8, Mohali-160055, Punjab, India. Our campus is fully equipped with modern computer labs and training facilities.
Yes. We provide dedicated placement assistance, resume building, interview preparation, and internship opportunities with leading digital agencies and companies in the region.
Absolutely. Our courses start from foundational building blocks and gradually advance to professional strategies, making them ideal for students, graduates, working professionals, and business owners alike.
Yes. We design and deliver customised corporate training programmes for company employees and marketing teams, aligned with specific business goals and industry verticals.
Yes. We regularly collaborate with academic institutions to conduct Faculty Development Programmes (FDPs), workshops, seminars, and guest lectures.
Course durations vary depending on the chosen track — ranging from short skill-specific certification modules to comprehensive professional certificate programmes spanning several months.
Yes. Practical learning is at the heart of ISDMMT. Every student works on live projects, builds WordPress websites, runs actual ad campaigns, and analyses data in our dedicated computer labs.
You can download our complete course brochure directly by visiting our brochure link at isdmmt.com/brochure/ or by contacting our admission desk at +91-9417595959.
You can call us at +91-9417595959, email info@isdmmt.com, visit our Mohali campus, or fill out the enquiry form on our website to get started.
AI SEO combines traditional SEO fundamentals with an understanding of how AI-driven search systems find and present information. As search behavior shifts toward AI Overviews and conversational assistants, teaching AI SEO ensures our students stay ahead of industry standards.
SEO focuses on ranking pages in traditional search results. AEO (Answer Engine Optimization) focuses on being selected as direct answers in snippets and voice assistants. GEO (Generative Engine Optimization) focuses on being cited inside AI-generated responses. We teach them as interconnected layers of modern visibility.
Yes. Our advanced modules cover platform-specific retrieval mechanisms, content structures favored by AI assistants, crawler accessibility, and prompt-based brand visibility audits.
LLM SEO focuses on strengthening how large language models understand and recommend your brand through entity building, consistent knowledge graphs, and authoritative online citations.
Search Everywhere Optimization teaches students how to build visibility across diverse discovery points — including Google, YouTube, social media, app stores, and marketplaces — with a unified strategy.
Students learn through prompt audits, brand mention tracking, competitor share-of-voice analysis, and monitoring AI referral traffic within web analytics dashboards.
Yes. We teach responsible, human-in-the-loop content creation where AI accelerates research and drafting while human expertise, E-E-A-T, and brand voice remain central.
Yes. We offer specialised modules focusing on e-commerce product feeds and schema, as well as B2B technical specification content and lead-generation measurement.
Visibility without conversion is incomplete. CRO teaches students how to analyze user funnels, run A/B tests, and optimize landing pages to turn traffic into qualified leads and sales.
Yes. Traditional SEO technical foundations and high-quality content remain the bedrock upon which AI search systems rely. Our training integrates both seamlessly.
Admissions Open
Ready to Transform Your Career with ISDMMT?
Whether you want to enrol in our professional certificate course, upskill your corporate team, or partner with us for academic workshops, contact us today.
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